Using data-driven industry insights to increase your sales over Ramadan 2021
12/03/2021
Using data-driven industry insights to increase your sales over Ramadan 2021
12/03/2021
Data collection supplies retailers with the ability to understand what has worked well in the past, and apply their learnings to future campaigns and marketing strategies. These insights can increase the likely-hood of return on investment as retailers will have more of an accurate reach of their customer’s behaviours.
By using market research tools, we have been able to gather information on the best times to campaign and engage with customers over this Ramadan season. Our findings are summarised below.
Start your campaigns early
Data shows that consumers start researching and buying products at least one month before Ramadan begins. Being prepared and running your campaigns early may increase the awareness around your product before the start of the holy month. This may also put your brand in a favourable position to benefit from the spike in spending that occurs during Ramadan, where sales rise by almost 50% during the third week of the holiday.
Eid al-Fitr
There are moments during the season where conversions plummet. During the week of Eid al-Fitr, when Muslims traditionally break the Ramadan fast, sales begin to fall. Data has shown that a promising period to interact and connect with customers is right before Eid al-Fitr, during the second half of Ramadan.
Take advantage of sundown
A study conducted by Criseo revealed that those who observe Ramadan are shopping after they break their fast, which is observed from dusk to dawn. People even shop right before the fast begins, with sales at 4 AM increasing by 17% over the Ramadan period. The report notes that there is a dip around 6 PM, when customers are having their first meal after the fast, and are not thinking about shopping.
To access our full report on our findings for Ramadan 2021, please click here.
Data collection supplies retailers with the ability to understand what has worked well in the past, and apply their learnings to future campaigns and marketing strategies. These insights can increase the likely-hood of return on investment as retailers will have more of an accurate reach of their customer’s behaviours.
By using market research tools, we have been able to gather information on the best times to campaign and engage with customers over this Ramadan season. Our findings are summarised below.
Start your campaigns early
Data shows that consumers start researching and buying products at least one month before Ramadan begins. Being prepared and running your campaigns early may increase the awareness around your product before the start of the holy month. This may also put your brand in a favourable position to benefit from the spike in spending that occurs during Ramadan, where sales rise by almost 50% during the third week of the holiday.
Eid al-Fitr
There are moments during the season where conversions plummet. During the week of Eid al-Fitr, when Muslims traditionally break the Ramadan fast, sales begin to fall. Data has shown that a promising period to interact and connect with customers is right before Eid al-Fitr, during the second half of Ramadan.
Take advantage of sundown
A study conducted by Criseo revealed that those who observe Ramadan are shopping after they break their fast, which is observed from dusk to dawn. People even shop right before the fast begins, with sales at 4 AM increasing by 17% over the Ramadan period. The report notes that there is a dip around 6 PM, when customers are having their first meal after the fast, and are not thinking about shopping.
To access our full report on our findings for Ramadan 2021, please click here.
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