Skip to main content
Insights

Ramadan 2021: Implementing social media tools to connect with your customer

Ramadan 2021:

Implementing social media tools to connect with your customer

  30/03/2021

Ramadan 2021: Implementing social media tools to connect with your customer

30/03/2021

In the UAE, 63% of those who observe and/or shop during the Ramadan season discover ideas for Ramadan purchases through Facebook Family of Apps and Services. These include Facebook, Instagram, Whatsapp and Facebook messenger. This data reflects the popularity of these applications and creates an opportunity for retailers to engage with their customers through these apps.

The points below are data-driven suggestions about how retailers could use these platforms to form a relationship with their customers. Whether their customer is someone who wants to be more charitable during Ramadan 2021 or a Millennial following their favourite “influencer’s” holiday product recommendations.

Melanie Valenzia,
Market Research Analyst Intern
Fact: I try to walk 10,000 steps a day

ABOUT ONEST  

Melanie Valenzia,
Market Research Analyst Intern
Fact: I try to walk 10,000 steps a day

ABOUT ONEST  

In the UAE, 63% of those who observe and/or shop during the Ramadan season discover ideas for Ramadan purchases through Facebook Family of Apps and Services. These include Facebook, Instagram, Whatsapp and Facebook messenger. This data reflects the popularity of these applications and creates an opportunity for retailers to engage with their customers through these apps.

 

The points below are data-driven suggestions about how retailers could use these platforms to form a relationship with their customers. Whether their customer is someone who wants to be more charitable during Ramadan 2021 or a Millennial following their favourite “influencer’s” holiday product recommendations.

Demonstrate authentic values

A 2020 Facebook study revealed that 91% of Ramadan observers/shoppers engage in charitable activity over Ramadan. During this month where there is so much awareness around charity, generosity and devotion, it is important for brands to also express their values and be transparent about causes that they care about. Looking forward to 2021, retailers can make use of Facebook and Instagram’s fundraising and donation features to encourage the act of giving and demonstrate awareness around causes that are close to your businesses’ heart.

Consider your advertising budget

As online activity significantly increases over the Ramadan period, retailers need to understand the change in media consumption over the season to reap the most success. Every day over Ramadan is divided into two parts: Pre-iftar and Post-iftar. Brands would benefit from optimising their advertising budget per these parts of the day. For example, during Ramadan, Facebook usage increases by 200% between 2 AM and 5 AM with 400% more conversions at 3 AM. Therefore, it may appeal to brands to increase their Facebook advertising bids and budgets over this time of the day to make the most out of connecting with their customers.

Influencers and digital content creators

New research by the BPG Cohn & Wolfe Influencers Survey (in association with YouGov) uncovered that using social media influencers to drive consumer brand awareness has reached “record highs” within the UAE. In particular, for those marketers trying to target millennials. Teaming up with influencers or digital content creators may get your brand more visibility as consumers are 71% more likely to make a purchase based on social media recommendations.

To access our full report on our predictions for Ramadan 2021, please click here.

Consider your advertising budget

As online activity significantly increases over the Ramadan period, retailers need to understand the change in media consumption over the season to reap the most success. Every day over Ramadan is divided into two parts: Pre-iftar and Post-iftar. Brands would benefit from optimising their advertising budget per these parts of the day. For example, during Ramadan, Facebook usage increases by 200% between 2 AM and 5 AM with 400% more conversions at 3 AM. Therefore, it may appeal to brands to increase their Facebook advertising bids and budgets over this time of the day to make the most out of connecting with their customers.

Influencers and digital content creators

New research by the BPG Cohn & Wolfe Influencers Survey (in association with YouGov) uncovered that using social media influencers to drive consumer brand awareness has reached “record highs” within the UAE. In particular, for those marketers trying to target millennials. Teaming up with influencers or digital content creators may get your brand more visibility as consumers are 71% more likely to make a purchase based on social media recommendations.

To access our full report on our predictions for Ramadan 2021, please click here.

Onest Pop Survey – Water Consumption

| Insights | No Comments
Onest Pop Survey - Water Consumption   30/08/2021 Onest Pop Survey - Water Consumption 30/08/2021As the August summer heat wave continues, we begin to think about the amount of water…

Market Research: Benefits and Challenges

| Insights | No Comments
Market Research: Benefits and Challenges   29/07/2021 Market Research: Benefits and Challenges 29/07/2021“We’ve all heard the adage ‘knowledge is power' - that is how Raphael Psaila, CEO of MPS, answered…

Big data describes facts, thick data explains them

| Insights | No Comments
Big data describes facts, Thick data explains them.   07/07/2021 Big data describes facts, Thick data explains them. 07/07/2021Big Data Businesses are constantly making assumptions about human behaviour. Which product…

Consumer Appetite: What do consumers want?

| Insights | No Comments
Consumer Appetite: What do consumers want?   10/06/2021 Consumer Appetite: What do consumers want? 10/06/2021Consumer wants, needs and demands are constantly changing and we need to keep track of these…

Sign up and get groundbreaking insight
into your industry

Leave a Reply