Ramadan 2021:
Implementing social media tools to connect with your customer
30/03/2021
Ramadan 2021: Implementing social media tools to connect with your customer
30/03/2021
In the UAE, 63% of those who observe and/or shop during the Ramadan season discover ideas for Ramadan purchases through Facebook Family of Apps and Services. These include Facebook, Instagram, Whatsapp and Facebook messenger. This data reflects the popularity of these applications and creates an opportunity for retailers to engage with their customers through these apps.
The points below are data-driven suggestions about how retailers could use these platforms to form a relationship with their customers. Whether their customer is someone who wants to be more charitable during Ramadan 2021 or a Millennial following their favourite “influencer’s” holiday product recommendations.
Melanie Valenzia,
Market Research Analyst Intern
Fact: I try to walk 10,000 steps a day
Melanie Valenzia,
Market Research Analyst Intern
Fact: I try to walk 10,000 steps a day
In the UAE, 63% of those who observe and/or shop during the Ramadan season discover ideas for Ramadan purchases through Facebook Family of Apps and Services. These include Facebook, Instagram, Whatsapp and Facebook messenger. This data reflects the popularity of these applications and creates an opportunity for retailers to engage with their customers through these apps.
The points below are data-driven suggestions about how retailers could use these platforms to form a relationship with their customers. Whether their customer is someone who wants to be more charitable during Ramadan 2021 or a Millennial following their favourite “influencer’s” holiday product recommendations.
Demonstrate authentic values
A 2020 Facebook study revealed that 91% of Ramadan observers/shoppers engage in charitable activity over Ramadan. During this month where there is so much awareness around charity, generosity and devotion, it is important for brands to also express their values and be transparent about causes that they care about. Looking forward to 2021, retailers can make use of Facebook and Instagram’s fundraising and donation features to encourage the act of giving and demonstrate awareness around causes that are close to your businesses’ heart.
Consider your advertising budget
As online activity significantly increases over the Ramadan period, retailers need to understand the change in media consumption over the season to reap the most success. Every day over Ramadan is divided into two parts: Pre-iftar and Post-iftar. Brands would benefit from optimising their advertising budget per these parts of the day. For example, during Ramadan, Facebook usage increases by 200% between 2 AM and 5 AM with 400% more conversions at 3 AM. Therefore, it may appeal to brands to increase their Facebook advertising bids and budgets over this time of the day to make the most out of connecting with their customers.
Influencers and digital content creators
New research by the BPG Cohn & Wolfe Influencers Survey (in association with YouGov) uncovered that using social media influencers to drive consumer brand awareness has reached “record highs” within the UAE. In particular, for those marketers trying to target millennials. Teaming up with influencers or digital content creators may get your brand more visibility as consumers are 71% more likely to make a purchase based on social media recommendations.
To access our full report on our predictions for Ramadan 2021, please click here.
Consider your advertising budget
As online activity significantly increases over the Ramadan period, retailers need to understand the change in media consumption over the season to reap the most success. Every day over Ramadan is divided into two parts: Pre-iftar and Post-iftar. Brands would benefit from optimising their advertising budget per these parts of the day. For example, during Ramadan, Facebook usage increases by 200% between 2 AM and 5 AM with 400% more conversions at 3 AM. Therefore, it may appeal to brands to increase their Facebook advertising bids and budgets over this time of the day to make the most out of connecting with their customers.
Influencers and digital content creators
New research by the BPG Cohn & Wolfe Influencers Survey (in association with YouGov) uncovered that using social media influencers to drive consumer brand awareness has reached “record highs” within the UAE. In particular, for those marketers trying to target millennials. Teaming up with influencers or digital content creators may get your brand more visibility as consumers are 71% more likely to make a purchase based on social media recommendations.
To access our full report on our predictions for Ramadan 2021, please click here.
