Our data-driven market research is based on both quantitative and qualitative methods that gather data from the right target audience. We are able to adapt according to our client’s needs and use our expertise to generate the following insights:

• Brand Awareness & Perception 
• Net Promoter Score 
• Purchase Behaviour

Our team pulls each of these strands together to offer you a strategic vision that balances intelligence, creativity and forward-thinking insight.

From market assessment and landscape analysis to portfolio evaluation, concept development and white space identification, Onest can give you a fresh viewpoint backed by rigorous data and insight you can trust.

How much are the consumers ready to Pay?

When?

✓ Product/Service Launch
✓ Fluctuation in Sales
✓ Yearly evaluation

Why?

✓ Win clients
✓ Increase revenue
✓ Build brand loyalty
✓ Increase consumer satisfaction
✓ Identify opportunities for new services

Using Data to establish WTP

✓ Secondary Research
✓ Digital External Survey
✓ Analysing Transactional data

Who are you competing with?

When?

✓ Product/Service Launch
✓ New entrants
✓ Yearly evaluation

Why?

✓ Understand your competitors
✓ Anticipate their actions
✓ Find gap in the market
✓ Build clientele
✓ Gain competitive advantage in
    the sector

Using Data to establish WTP

✓ Competitor SWOT Analysis
✓ Digital External Survey
✓ Online/In-store mystery shopping 

How do consumers perceive your brand? 

When?

✓ Introducing new products
✓ New entrants
✓ Yearly evaluation

Why?

✓ Top-level measuring stick
✓ Client retention
✓ Strengthen reputation
✓ Identify what drives improvements
✓ Lasting mental impression
✓ Increase confidence

Using Data to determine how a brand is perceived

✓ Online/In store Mystery Shopping
✓ Digital External Survey
✓ Analysing Transactional Data

What does the public feel like consuming?

When?

✓ Introducing new products
✓ New entrants
✓ Yearly evaluation
✓ Understand wants and needs of potential customers

Why?

✓ Strengthen brand loyalty
✓ Identify new opportunities
✓ Transform customers into
    Fans

Using Data to establish WTP

✓ Analysing Transactional Data
✓ Digital External Survey
✓ Persona Building 

How are your employees feeling?

When?

✓ Measuring engagement
✓ Internal surveys for feedback sessions
✓ Monthly or quarterly evaluation
✓ Build environment with productive,
    satisfied and fulfilled employees
✓ Transform employees into your best

    marketing channel

Why?

✓ Valued and heard employees
✓ Birds eye view
✓ Insights and trends on
    satisfaction of Client employees

Using Data to understand your employees

✓ Digital Internal Survey
✓ Pulse Surveys
✓ Person Building

Get the competitive advantage of a data science team without the headache and hassle that comes with maintaining one!

Local companies are sitting on a wealth of data that is not being activated to be turned into business-critical information due to the high barriers a data science team comes with, such as HR & hardware costs, etc. We offer our clients a dedicated data science team that facilities their needs on an ‘as required’ basis which means that it could be from a small 1-week project to a long term data partnering solution. Some example metrics that are relevant to your business are, Customer Lifetime Value, Repeat Customer Rate, Customer Churn Rate, Basket Size/Price analysis & cross-selling/upselling product mix. Of course, this is applicable to B2B too.

• Data Vs Information

Data is the raw facts and statistics, whereas Information is Data that is accurate and timely; specific and organised for a purpose; presented within a context that gives it meaning and relevance, and can lead to an increase in understanding and decrease in uncertainty (as per another way to look at information is as data that has been interpreted and then presented in a more meaningful context. that allows a business to make decisions from.

• The Importance of Information

And this is the key importance of information – it allows a business to make informed decisions by presenting data in a way that can be interpreted by management. In this context, customer information would be useful in providing metrics surrounding client/customer engagement to determine better ways to engage or work with your clients.

However, it must be stated that the value of information lies not only in the information itself, but the actions that arise from the information. For example, if the information alerts you to poor customer satisfaction, it is only useful if this creates a change in the way the business deals with customers. Hence the information process should form part of a wider review process within the business to gain the best outcomes.